Amazon Market Watch: Pet Merchandise & Tech Tendencies

Within the years following the unprecedented rise in pet adoptions that occurred in the course of the COVID-10 pandemic, shopper demand for brand spanking new and time-saving merchandise continues to speed up. And in 2024, pet mother and father are turning to Amazon not only for the necessities; they’re additionally trying to find new and revolutionary merchandise to make caring for and enhancing the lives of their furry companions simpler.

From automated feeders and litter bins to DNA checks unraveling the genetic tapestry of our canine associates, the pet provides market is reworking in a approach that’s turn out to be more and more interesting for a rising era of busy and tech-savvy shoppers.

On this publish, we’ll unleash the most recent Jungle Scout Cobalt information on the favored manufacturers and merchandise driving the evolution of Amazon’s pet provides class.

Study how one can entry Amazon market insights like those shared on this report. Request a demo of Jungle Scout Cobalt.

Automated & Good Feeders

Good and/or computerized feeders have emerged as a beacon of comfort for pet homeowners lately, lots of which seamlessly combine know-how into day by day pet care routines. Because the demand for hassle-free feeding options grows, so has the recognition of computerized pet feeders on Amazon.

Automated Pet Feeders Market Insights

Income: Up 34% YoYUnit gross sales: Up 66% YoYMedian worth: Down <11% YoYCompeting manufacturers: 78This chart represents information from Jan. 26, 2023 – Jan. 26, 2024, as in comparison with Jan. 26, 2022, to Jan. 26, 2023.

These merchandise, which may also help guarantee pets are fed even when their people are away, have the zoomies on Amazon. Gross sales are up 66% in comparison with final yr, and income has elevated 34% over the identical interval.

Prime Manufacturers Competing for Automated Pet Feeders Gross sales

Market Share Leaders

PAPIFEED – 16% (up 92% YoY)Petory – 15% (up 65% YoY)Welltobe – 14% (up 78% YoY)Honeyguaridan – 9% (up 31% YoY)Petsafe – 8% (down 59% YoY)This chart represents information from Jan. 27, 2023 – Jan. 27, 2024, as in comparison with Jan. 27, 2022, to Jan. 27, 2023. Percentages point out the year-over-year improve or lower in a model’s market share.

Every of the highest 4 market share leaders on this section have skilled spectacular progress over the previous yr, apparently on the expense of Petsafe, whose 8% market stake declined practically 60% since January of 2023.

Main Automated Pet Feeders on Amazon

PETKIT’s Automated Cat Feeder, which can also be outfitted with a digicam, was the top-grossing product on this section over the previous three months. Income for this era elevated 306% in comparison with the earlier 90 days.

This fashionable computerized pet meals dispenser from PAPIFEED ranked second over the previous three months. Its income rose 22% between Nov. 1, 2023, and Jan. 30, 2024.

Coming in third, however far outpacing its friends in income progress for the previous three months, is Petory’s Timed Automated Feeder, which encompasses a 10-second voice recorder. Income for this fashionable meals dispenser elevated practically 1,900% up to now 90 days.

Self-Cleansing Litter Packing containers

As developments in know-how proceed to unfold all through all kinds of product markets, the evolution of “robotic litter bins” is altering the way in which cat homeowners method the usually dreaded activity of litter upkeep.

Self-Cleansing Litter Packing containers Market InsightsRevenue: Up 93% YoYUnit gross sales: Up 54% YoYMedian worth: Down 20% YoYCompeting manufacturers: 55*This chart represents information from Jan. 26, 2023 – Jan. 26, 2024, as in comparison with Jan. 26, 2022, to Jan. 26, 2023.

Coping with this facet of kitty care is a standard sore spot for cat lovers, making the need for merchandise that may reduce the burden a no brainer. The self-cleaning and/or sensible litter field market on Amazon skilled 54% gross sales progress over the previous yr, with income up a powerful 93% over the identical timeframe.

Prime Manufacturers Competing for Self-Cleansing Litter Field Gross sales

Market Share LeadersPetkit – 28% (up 45% YoY)Kungfupet – 12% (up 204% YoY)Casa Leo (previously Smarty Pear) – 6% (down 18% YoY)Hillpig – 6% (down 55% YoY)Pet Zone – 5% (down 63% YoY)*This chart represents information from Jan. 27, 2023 – Jan. 27, 2024, as in comparison with Jan. 27, 2022, to Jan. 27, 2023. Percentages point out the year-over-year improve or lower in a model’s market share.

Petkit, which elevated its market share 45% up to now yr, is that this section’s clear chief, with 28%. Kungfupet, which ranks second, has 12% of the market after rising its stake greater than 200% since January of 2023.

Main Self-Cleansing Litter Packing containers on Amazon

PETKIT has a number of computerized litter bins among the many high grossing merchandise on this section, however this model has been the highest revenue-generator over the previous three months. Its income elevated 2,426% in comparison with the prior 90-day interval. 

Casa Leo (previously Smarty Pear)’s No Mess computerized self-cleaning litter field stays a well-liked selection for shoppers and a number one product on this section. Its income for the previous 90 days has declined 40% in comparison with the earlier 90-day interval.

Income for Kungfupet’s massive self cleansing litter field, which features a mat and liner, elevated 72% over the previous three months in comparison with the prior three-month interval. 

Canine DNA Checks

Canine DNA checks, as soon as a distinct segment curiosity, have surged in reputation as pet homeowners search a deeper understanding of their furry members of the family. These sorts of DNA testing kits have turn out to be an enchanting focus throughout the pet product market on Amazon. 

Canine DNA Testing Kits Market Insights

Income: Up 6% YoYUnit gross sales: Up 17% YoYMedian worth: Up 3% YoYCompeting manufacturers: 10This chart represents information from Jan. 27, 2023 – Jan. 27, 2024, as in comparison with Jan. 27, 2022, to Jan. 27, 2023.

As shopper curiosity in studying extra about their very own ancestry and DNA-based well being indicators has grown lately, this development has extra lately prolonged to four-legged members of the family. Income on this market is up 6% in comparison with final yr, and gross sales are up 17%.

Prime Manufacturers Competing for DNA Take a look at Gross sales

Market Share LeadersEmbark – 45% (down 20% YoY)Knowledge Well being – 44% (up 31% YoY)Basepaws – 5% (down 3% YoY)Ancestry – 2% (up 100% YoY)Orivet – 2% (down 10% YoY)This chart represents information from Jan. 27, 2023 – Jan. 27, 2024, as in comparison with Jan. 27, 2022, to Jan. 27, 2023. Percentages point out the year-over-year improve or lower in a model’s market share.

Embark is the market share chief on this section, even after its stake has declined 20%. Ancestry noticed the biggest improve — 100% — in its market share over the previous yr.

Main Pet DNA Checks on Amazon

Ancestry, extra extensively recognized for its fashionable human DNA testing kits, has turn out to be a well-liked possibility for canine homeowners as effectively. Income for his or her Know Your Pet branded canine DNA check from the previous three months elevated 56%. 

Knowledge Well being’s Important Canine DNA Equipment, which boasts information for greater than 365 breeds, has skilled a 71% improve in income over the previous three months. 

Embark’s Breed & Well being Equipment variation of its fashionable canine DNA checks has seen income improve 51% up to now three months. 

Key phrase Search Tendencies

Amazon search tendencies information from Cobalt reveals accelerating shopper curiosity in technology-enabled and “sensible” pet merchandise. Within the final 90 days, search quantity for “computerized pet feeders” elevated 465%, “canine DNA testing equipment” searches had been up  325%, and hunts throughout a number of completely different key phrase variations for computerized or self-cleaning litter bins noticed will increase within the vary of 100% to 250%.

Alternatives for Manufacturers within the Pet Provides Class

As curiosity in sensible technology-enabled pet merchandise heats up, this section affords a shrewd entry factors for manufacturers all in favour of increasing into Amazon’s a lot bigger Pet Provides class. With loads of market share motion over the previous yr, each new and established manufacturers have a possibility to realize traction with a rising variety of savvy pet mother and father on the lookout for higher methods to care for his or her furry companions.

By learning the aggressive panorama, waiting for revolutionary applied sciences, and capitalizing on rising search tendencies, manufacturers can construct progress, acquire momentum, and drive income by providing shoppers new and higher merchandise for his or her pets.

About This Report

The product information on this report is consultant of the U.S. Amazon market. Market insights on Amazon merchandise had been sourced from Jungle Scout Cobalt, an industry-leading market intelligence, promoting optimization, and ecommerce reporting platform powered by practically 2 billion Amazon information factors. 12 months-over-year comparability information displays the interval of Jan. 27, 2023, – Jan. 27, 2024, as in comparison with Jan. 27, 2023, – Jan. 27, 2024. 90-day tendencies information displays the 90 days main as much as Jan. 26, 2024

We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a hyperlink to this web page.

For extra info, particular information requests, media property, or to succeed in the report’s authors, please contact us at [email protected].

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