5 Amazon Vendor Scams to Know About in 2024

As an skilled Amazon vendor, I can inform you that the world of ecommerce is stuffed with alternatives, however it additionally has its share of dangers. Sadly, there are lots of unscrupulous people on the market who wish to reap the benefits of Amazon sellers, significantly those that are simply beginning out. 

Wish to study extra about promoting on Amazon? Try our full information.

On this article, we’ll share with you a few of the most typical Amazon vendor scams to look out for and how you can keep away from them.

5 Amazon vendor scams to be careful for

As an Amazon vendor, you at all times have to remain in your toes and be sure you don’t fall sufferer to one in every of these scams and have your account put in jeopardy. Let’s go over some frequent Amazon vendor scams to be careful for. 

1. Account Hijacking Scams

Account hijacking is a typical kind of rip-off the place fraudsters acquire entry to an Amazon vendor’s account and use it for their very own acquire. As soon as the scammer beneficial properties entry to your account, they will change the checking account info, replace the product listings and even steal your delicate enterprise info.

To keep away from account hijacking scams, you could arrange two-factor authentication (required now by Amazon) in your account, use robust passwords (and alter them each few months), and by no means give out your login particulars to anybody. 

Monitor your account for any uncommon exercise or modifications to your listings, product particulars, or account settings. You should use Jungle Scout Alerts to inform you if something bizarre occurs along with your account or listings

2. Phishing Scams

Phishing is a sort of rip-off the place fraudsters impersonate legit firms to trick customers into giving out their delicate info. These scams might be an electronic mail, textual content message, or cellphone name.

Listed here are a couple of examples of faux emails utilized by phishing con artists:

Reportedly, the hyperlink https://sellercentral-secure-amazon.com has been used prior to now to ask sellers to sign up. At first look, it seems legit as a result of we see “vendor central” and “Amazon” within the hyperlink.

However a fast copy/paste into an incognito browser exhibits me this:

To keep away from falling sufferer to phishing scams, at all times test the sender’s electronic mail tackle or cellphone quantity and by no means click on on suspicious hyperlinks. 

Amazon won’t ever ask you to supply your login particulars or delicate info by electronic mail or textual content message. Be cautious and vigilant when receiving emails and messages claiming to be from Amazon.

3. Itemizing Hijacking Scams

Itemizing hijacking scams entails fraudsters promoting counterfeit or pretend merchandise below the guise of legit ones. And this occurs all below your product itemizing, so a buyer might imagine they’re ordering from you, however they actually could also be ordering a counterfeit product. 

These blackhat sellers will “checklist a product” below your ASIN in hopes {that a} buyer will order from them and never you, the legit vendor. As soon as they get an order, they ship a pretend monitoring quantity and by no means truly ship a product. 

These scams not solely hurt your popularity as a enterprise, however it could additionally result in damaging critiques, high-return charges, and different account points. 

To keep away from inauthentic product scams or itemizing hijackings, at all times keep vigilant and test all of your listings to make sure no different sellers have began “promoting” your product. Additionally, test for duplicate listings of your merchandise on Amazon. Once more, you need to use Jungle Scout Alerts to inform you if one other vendor hops onto your itemizing. 

4. Amazon Suspension Scams

Amazon suspension scams contain fraudsters pretending to be Amazon workers or representatives, claiming that your account has been suspended or deactivated. 

They then request cost or your account particulars to reactivate the account, promising that can assist you reinstate it. In actuality, these people are scammers who haven’t any reference to Amazon.

To keep away from suspension scams, at all times affirm the legitimacy of the e-mail or cellphone name with Amazon assist earlier than taking motion. You also needs to overview Amazon’s insurance policies and vendor code of conduct commonly to make sure you comply with them accurately.

5. Faux Evaluations Scams

Faux overview scams contain people or firms promoting pretend critiques on Amazon. These critiques are sometimes optimistic, and they’re designed to spice up the product’s gross sales and rating. Nevertheless, Amazon has strict insurance policies in opposition to pretend critiques, and sellers who get caught participating in these actions might be suspended or banned from the platform.

To keep away from pretend critiques scams, by no means interact in actions that violate Amazon’s insurance policies. As a substitute, give attention to offering high quality merchandise and glorious customer support, and encourage your prospects to go away trustworthy and real critiques.

READ MORE | Get Evaluations on Amazon in 2024 – 8 Confirmed Strategies

defend your enterprise from Amazon vendor scams

As an Amazon vendor, you possible have lots of money and time invested into your enterprise, and also you don’t need anybody to take that away from you – so you could defend your self and your enterprise. 

Top-of-the-line methods to guard your model and your merchandise on Amazon is by enrolling your model within the Amazon Model Registry program. 

READ MORE | Register Your Model on Amazon Model Registry

Model Registry is designed to guard your model and your merchandise from most of the scams listed above. Not solely that, however you additionally get numerous superior promoting instruments and promoting merchandise that aren’t out there for sellers not enrolled within the Model Registry. 

Amazon now has three instruments in Model Registry that fight counterfeit merchandise:

  • Transparency. “Proactively defend your model and prospects from counterfeit merchandise, enhance buyer engagement, and establish provide chain defects.”
  • Undertaking Zero. “Entry the unprecedented capability to right away take away counterfeit listings – with out the necessity to contact us.”
  • Counterfeit Crimes Unit. “Assist deliver dangerous actors to justice by working with our authorized crew to construct instances in opposition to counterfeiters.”

Model house owners may also have entry to a Report a Violation software so you’ll be able to report dangerous actors, mental property infringements, or inaccurate listings.

Model Registry is the easiest way Amazon sellers can defend their model and merchandise on Amazon. 

Be sure your Amazon account is protected

Consciousness of those frequent Amazon vendor scams and taking steps to guard your self are essential to sustaining a profitable and sustainable Amazon enterprise. 

Keep in mind to maintain your login particulars secure, by no means give out your delicate info, and at all times confirm the legitimacy of emails or cellphone calls claiming to be from Amazon. By staying vigilant and following Amazon’s insurance policies, you’ll be able to defend your self and your enterprise from falling sufferer to those scams.

Do you have got extra questions on Amazon vendor scams? Tell us within the feedback.

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