How This 45-12 months-Outdated Offered 2 Websites for Mid Six-Figures Due to search engine marketing and E-mail Advertising

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She began off with a homeschool e-commerce retailer, adopted by a weblog to drive site visitors to her retailer. A lot to her shock and delight, her weblog revenue shortly surpassed her e-commerce revenue.

Carrie went on to create two extra websites from scratch: one to promote homeschool bundles and one to promote homeschool assets that she created and self-published, referred to as Every day Talent Constructing


Final 12 months, she additionally took over the weblog of a late buddy of hers within the wholesome consuming and dwelling area referred to as My Huge Fats Grain Free Life.

Alongside the best way, she used distinctive approaches to develop her site visitors and improve her income, and she or he perfected the artwork of e-mail advertising, nurturing a really profitable listing to 200k subscribers.

Carrie bought 3 of her websites, 2 of them for mid-six figures every. She has developed a ardour for flipping companies and, over the past 20 years as an entrepreneur, she has gained a wealth of data.

Maintain studying to seek out out:

  • What kind of e-commerce retailer she initially opened
  • How she grew her homeschool weblog
  • How she grew her bundles web site
  • How she created her retailer together with her personal homeschool assets
  • How she has progressed together with her wholesome dwelling and recipe website
  • What occurred when she bought her first e-commerce website
  • How the gross sales of her bundle website and homeschool weblog went
  • Her most important advertising methods
  • Her ideas on search engine marketing
  • Her strategy to key phrase analysis and hyperlink constructing
  • How she creates content material
  • How she grows her e-mail lists
  • The assets and instruments she makes use of in her enterprise
  • Her most important problem
  • Her best accomplishment
  • Her largest mistake
  • Her recommendation for different entrepreneurs

Meet Carrie Fernandez

In 2004, I made the choice to depart behind my company life after years of working in the actual world because the age of 14. My motivation for this alteration was to take care of our toddler whereas serving to my husband together with his net design and programming enterprise.

Throughout this time, I took on the problem of studying the right way to design web sites and all of the associated expertise to help him, which unexpectedly sparked my curiosity in beginning an internet enterprise.

With a robust background in retail administration and a real ardour for that kind of labor, I ventured into the world of e-commerce in 2009.

This marked the start of my journey as an entrepreneur, creating alternatives to mix my expertise and pursuits right into a thriving on-line enterprise.

Why She Created Her Websites

Armed with my newly acquired net design expertise, I arrange an e-commerce retailer in 2009 the place I provided homeschool curriculum as a dropshipper.

I created an e-commerce retailer for homeschooling curriculum as a result of it supplied me with the chance to buy curriculum at a reduced charge by means of a distributor. As a homeschooling mother myself, this was fairly advantageous.

Initially, I had no expectations of profitability; my main aim was merely to ascertain an internet presence as a way to develop into a retailer.

At the moment, there existed a outstanding distributor who allowed me to buy merchandise at wholesale costs and deal with direct delivery to my prospects. Regrettably, this distributor has since ceased its operations.

This all led me to create a weblog particularly targeted on the homeschooling neighborhood in 2011. This weblog served as a robust advertising device for my curriculum retailer.

To my shock and delight, inside simply two years, the revenue generated from my weblog surpassed that of my e-commerce retailer. Pinterest was my #1 site visitors supply throughout this era.

My First E-commerce Retailer: 2009-2013

With a purpose to acquire discounted curriculum for my very own private use, I established my first e-commerce retailer and secured a wholesale account with a big distributor. To my shock, this e-commerce retailer turned out to be worthwhile!

Regardless of having no advertising finances, I employed inventive methods comparable to giveaways and leveraging social media platforms to advertise my retailer. My main focus was on increasing my publication subscriber base and nurturing these relationships with prospects.

In 2011, I made the choice to launch a homeschool weblog solely for the aim of selling my curriculum retailer.

The success of my e-commerce retailer can largely be attributed to providing decrease costs in comparison with rivals.

Nevertheless, this got here on the expense of skinny revenue margins as a result of guide processing required for every order. It grew to become evident that I discovered better achievement in investing time into my weblog as a substitute.

My Homeschool Weblog: 2011-2023

After I first began my homeschool weblog, it was initially meant as a advertising device for my e-commerce website. I might write evaluations of the curriculum that I bought and host giveaways to develop my publication listing.

As somebody who had expertise with numerous homeschool publishers by means of my e-commerce retailer, I made a decision to collaborate with them to supply evaluations and giveaways on my weblog.

It was throughout this time that I got here up with the concept of offering unique sponsored freebies to my subscribers, which I sourced by means of my connections within the homeschool trade. At that time, my subscriber listing had grown to 200,000!

At that cut-off date, as I hadn’t began creating my very own merchandise but, however I collaborated with different publishers and bloggers who did.

For a payment, I would offer their assets to my subscribers without spending a dime, however just for a quick time frame, by no means exceeding every week. It was made clear to the subscribers that by opting in for the free obtain, they’d be added to each the sponsor’s listing and mine in the event that they weren’t already subscribed.

This proved to be extremely helpful for my sponsors because it resulted in as much as 10,000 folks opting in for the free provide and increasing their subscriber base. For me, it served as an efficient technique of driving site visitors and growing advert earnings.

At its peak, my homeschool weblog had a workforce of eight writers. It advanced right into a platform just like a each day offers website for homeschoolers the place we shared freebies, giveaways, and particular affords associated to homeschooling.

Initially, our most important supply of site visitors was Pinterest because it despatched us most of our guests. Nevertheless, when Pinterest made modifications that induced many bloggers to lose a good portion of their site visitors in a single day, together with myself, I spotted the significance of studying about search engine marketing.

From that time onwards (mid-2021), I made it my mission to be taught search engine marketing methods and have become utterly absorbed in mastering them.

I switched to an search engine marketing focus in July of 2021, at which period my homeschool weblog was listed for round 35,000 key phrases. By spring of 2023, my homeschool weblog was listed for over 115,000 key phrases.

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Construct Your Bundle: 2014-2018

In 2014, I made a decision it was time to start out one other enterprise within the homeschool area, and Construct Your Bundle was born. This was throughout a time when bundle gross sales have been very talked-about for patrons and worthwhile for enterprise house owners.

There was just one homeschool bundle sale on the time they usually wouldn’t permit me to take part as an affiliate as a result of I wasn’t part of their community, so this was my response to them.

To create a singular providing within the homeschool market, I developed Construct Your Bundle with a unique strategy in comparison with different bundle gross sales.

Recognizing that homeschooling is a definite area of interest, I wished to supply prospects with extra flexibility and selection. With Construct Your Bundle, people might hand-pick the assets they need included of their personalised bundle.

Every day Talent Constructing 2019-Present

In 2018, I launched my first product on my homeschool weblog and continued to develop and self-publish further assets.

With the aim of ultimately promoting my homeschool weblog, I made the choice to maneuver my store from the weblog onto its personal devoted web site, an e-commerce retailer. This led to the institution of Every day Talent Constructing

in 2019.


At the moment, my main technique of selling was by means of my homeschool weblog, which obtained between 300,000-500,000 month-to-month web page views, relying on the season.

Moreover, I had constructed a big publication listing consisting of homeschooling households, offering me with a big viewers for advertising functions.

Quick ahead to in the present day, we now provide over 100 completely different assets that we self-publish. Nearly all of our merchandise can be found in digital format solely; nonetheless, we do have 9 titles which might be additionally obtainable in print.

My Huge Fats Grain Free Life 2023-Present

In April 2023, I had the chance to take over my late buddy Jen’s weblog, My Huge Fats Grain Free Life. Beforehand a private mission for Jen to share recipes and life updates with family members, I noticed potential in reworking it into one thing extra.


With a give attention to search engine marketing, my aim was to make the weblog a worthwhile useful resource within the realm of wholesome dwelling by means of nutritious meals.

Upon taking on, the weblog had 2,000 month-to-month classes however required vital updates and enhancements.

To start out, I saved the complete website in PDF format as a memento for Jen’s household. Then, I performed a radical website audit and eliminated any private tales that didn’t rank for key phrases or have backlinks.

With a purpose to monitor progress successfully, I created a spreadsheet that documented every URL’s listed key phrases, backlinks, and greatest key phrase positions. Posts with out backlinks or listed key phrases have been deleted whereas recipes have been saved for future use.

With the weblog now cleaned up and streamlined, I targeted on the design and web page velocity and adjusted the emblem and theme. Since April 2023, I’ve up to date 57 posts and revealed a further 125 new ones.

A lot to my delight, simply 9 months after taking on the weblog, its month-to-month classes went from 2,000 to over 60,000!


I utilized to Mediavine and went dwell with advertisements in February.

Timeline of occasions:

  • In 2009, I began my first on-line firm. It was an e-commerce drop-shipping firm promoting homeschool curricula.
  • In 2011, I began my homeschool weblog. Inside two years it exceeded the revenue of my e-commerce website.
  • In 2013, I bought my e-commerce website.
  • In 2014, I began Construct Your Bundle with a enterprise companion. This firm was a once-per-year, week-long bundle sale within the homeschool area.
  • In 2018, we bought Construct Your Bundle.
  • In 2019, I began Every day Talent Constructing and moved the merchandise off my homeschool weblog. This website grew quick and was catching as much as the revenue I produced from my homeschool weblog.
  • In April of 2023, I acquired my deceased buddy’s meals weblog from her husband (My Huge Fats Grain Free Life) which had been sitting for a number of years.
  • In July of 2023, I bought my homeschool weblog.

In relation to engaged on my websites, I work Monday to Friday for about 6 to eight hours a day.

Promoting My First E-commerce Retailer (2013)

In 2013, I made the choice to promote my ecommerce retailer, which was producing a revenue of round $40,000 per 12 months. The explanation behind this selection was that the enterprise lacked automated order processing and each order needed to be manually dealt with.

It required a big quantity of effort, particularly contemplating our low revenue margins starting from 5-7%. To alleviate among the workload, I employed a homeschool mother buddy to course of the orders.

Nevertheless, as a result of low revenue margins, it grew to become extra burdensome than it was value, particularly when in comparison with the upper earnings from my homeschool weblog, which required much less effort.

Ultimately, I bought the ecommerce retailer for $150,000 to a different firm throughout the homeschool trade. Wanting again, there have been a few errors I made throughout this course of.

The primary mistake I made was not utilizing a dealer to deal with the sale. Secondly, we allowed proprietor financing. We obtained a deposit of $40,000 and agreed on month-to-month installments of $3,055 for 3 years to finish the cost.

Sadly, issues took an unlucky flip when the buying firm not solely defrauded our wholesaler by virtually $30,000, but additionally stopped making their month-to-month funds altogether. This left us with an impressive steadiness of $50,000.

To evaluate our choices and potential recourse on this state of affairs, we sought authorized recommendation and had an belongings examine carried out on the brand new house owners of our firm.

It turned out that they have been closely in debt and had no technique of compensation or belongings that may very well be recovered. Consequently, we had no selection however to write down off this loss and transfer ahead.

Promoting Construct Your Bundle (2018)

Construct Your Bundle was established as an unique annual sale, obtainable for only one week. Crafting this occasion to maximise profitability inside that restricted timeframe was an immense endeavor, requiring our devoted workforce of six to take a position roughly six months of the 12 months engaged on it.

The magnitude and stress related to working a web site with such a brief gross sales window took a toll on my private well being.

Nevertheless, regardless of the challenges, Construct Your Bundle proved to be extremely worthwhile. Remember that all income was generated in the course of the single week of our sale.

In our first 12 months, we made a internet revenue of $45,290; within the second 12 months, it rose to $109,689; within the third 12 months, it reached $123,717; and in our remaining 12 months, we achieved a revenue of $148,100.

Having discovered from the catastrophe we confronted throughout our first sale, we determined to enlist the providers of Quiet Gentle Brokerage to deal with the sale of Construct Your Bundle. This course of was thorough and concerned professional steering each step of the best way.

Chuck Mullins served as our devoted consultant and did an distinctive job. So far as I do know, he’s nonetheless with the corporate, and I extremely suggest his providers.

Quiet Gentle Brokerage supplied a concierge-like expertise all through the complete course of and even participated in calls alongside us when partaking with potential consumers.

In the end, after roughly one month available on the market, we efficiently bought the web site for a considerable six-figure sum. Particular particulars are topic to contractual confidentiality.

Promoting the Homeschool Weblog (2023)

My weblog generated a various vary of revenue streams. One among my most important sources was by means of the sale of devoted eblasts to my giant subscriber listing, which ranged from 150,000 to 200,000 subscribers.

Every ship of those eblasts made $3,000!

Moreover, I bought banner advertisements, evaluations, sponsored posts, giveaways, and social media advertising to additional monetize my weblog.

I booked sponsored eblasts on Tuesdays and Thursdays and the frequency various primarily based on the season. Homeschooling has fairly a little bit of seasonality.

Sponsors would offer the HTML content material for his or her marketing campaign, and I added a disclaimer to the highest and backside of the emails.

Initially, I partnered with AdThrive (now Raptive), however after a couple of years, I transitioned to Mediavine and skilled elevated RPMs.

The final 5 years of proudly owning my weblog, I earned a median month-to-month revenue of $18,000. This income breakdown is as follows:

  • Promoting packages: 35% (mixture of sponsored posts, devoted eblasts, net banners, evaluations, and so on.)
  • Devoted eblasts: 31%
  • Advert earnings: 25%
  • Affiliate revenue: 5%
  • Web site banners: 2%
  • Miscellaneous: 2% (social media advertising, sponsored posts, giveaways, sponsored freebies, and so on).

I made a decision to promote the weblog at first of the 12 months in 2023 and began the method of making ready the location for a brand new proprietor.

This time I used Movement Make investments, since I used to be such a fan of Spencer’s, and he beneficial it. It was a a lot completely different course of than utilizing Quiet Gentle, and I used to be a bit shocked on the lack of involvement from them.

I’ll admit, it was a a lot simpler course of to get listed, and since I had bought two websites beforehand, I wasn’t very involved about doing the negotiations by myself.

In lower than 30 days I had discovered the proper purchaser! My homeschool weblog bought for mid-six-figures.

Proper now I’m engaged on my new-to-me meals/wholesome dwelling weblog, My Huge Fats Grain Free Life, and my homeschool curriculum publishing firm, Every day Talent Constructing.

On the time of scripting this, my meals weblog will get round 60k month-to-month classes. I haven’t targeted a lot on search engine marketing for Every day Talent Constructing, principally as a result of I haven’t fairly discovered the right way to nail search engine marketing for product descriptions but.

My weblog posts on that website rank effectively although!

Her High Advertising Methods

My primary advertising technique is my listing!

E-newsletter lists may be very profitable, and constructing relationships together with your subscribers is essential.

I at the moment have round 20,000 subscribers for Every day Talent Constructing and just below 1,000 for My Huge Fats Grain Free Life, for which the listing is about 6 months previous. I additionally make the most of Fb advertisements for Every day Talent Constructing.

As for my success with my different lists, I made it a degree to ship emails to my subscribers each Monday and Wednesday, that includes free homeschool assets.

In every e-mail, I might share a private story or message at first, creating a way of connection and relatability.

I additionally inspired my subscribers to have interaction with me by inviting them to answer with any questions that they had. By doing so, my subscribers felt like they knew me on a private degree.

To additional encourage engagement, I provided month-to-month rewards primarily based on engagement. Those that remained actively engaged all through the month by opening emails and clicking hyperlinks have been eligible to obtain an unique freebie.

To streamline the method, I used automation to tag and establish engaged subscribers simply.

Her Ideas on search engine marketing

I’ve targeted 100% on search engine marketing for My Huge Fats Grain Free Life. I write about what pursuits me, however I closely analysis the key phrases earlier than writing.

I take advantage of the RankIQ key phrase library for low-competition, high-volume key phrases and do my very own analysis to seek out key phrases that I need to write about.

I are likely to additionally fly by the seat of my pants, so if I get within the temper to write down a particular kind of put up, I could veer off my content material calendar and simply go for it.

Key phrase Analysis

I begin out by looking out the time period I’m concerned with and looking out on the area authority of the weblog posts that present up on web page one of many SERPs.

If the DAs are in vary of mine, or there may be at the least one lower-range DA within the outcomes, I seize the URL of the top-ranking, non-sponsored put up and analyze it utilizing Ahrefs.

I look by means of the key phrases and have a look at the site visitors it’s bringing in. If the key phrase problem rating is within the inexperienced and there may be adequate site visitors potential, I then have a look at the comprehensiveness of the highest ten posts within the SERPs to see if I can write one thing higher or from a unique angle.

If I might solely be regurgitating all the very same data as the opposite posts that already rank, I skip it and transfer on.

If I decide that data is missing for the posts that present up within the SERPs, I run a report in RankIQ for my chosen key phrase.

It’s necessary to notice that the Ahrefs key phrase problem rating just isn’t a metric that I actually belief; as a substitute, I depend on what RankIQ tells me.

If I run the report and the problem rating is out of my vary, I don’t proceed. If the RankIQ report exhibits acceptable key phrase problem, I start the following step, which is outlining the put up for the goal key phrase.

Hyperlink Constructing

I’ve by no means hung out or cash on buying backlinks, I’ve simply allow them to occur naturally, however I’m large on inner linking!

As I’m writing posts or approving pending posts from an writer, I add hyperlinks into the content material naturally.

Earlier than I bought my homeschool weblog, there have been a number of thousand posts, so Hyperlink Whisper was useful with that. I nonetheless use Hyperlink Whisper for my meals weblog, however I don’t must depend on it as a lot since I do know my content material.

One other factor I do is be sure that all new posts have at the least one inner hyperlink going to them, however normally a couple of, proper after being revealed.

I maintain a spreadsheet of all my new and up to date posts and embrace the goal key phrase for every. After I publish a brand new put up, I open the spreadsheet and look at my listing and decide those which might be good to incorporate a hyperlink to my latest put up.

I take advantage of a plugin to forestall the date from updating after I add hyperlinks, so Google doesn’t see it as an up to date put up.

Carrie’s Content material Creation Course of

Every month I plan my content material for the following month and use Trello to assign posts to authors. Trello consists of the weblog put up title, RankIQ key phrase, and an overview of all of the headings.

My authors know the right way to format the put up correctly and use RankIQ. They save accomplished posts as pending after which I’m going in and skim, tweak, and add inner hyperlinks.

I at the moment have about 250 articles on My Huge Fats Grain Free Life. Half of these are new posts I’ve revealed since taking on the location, 57 have been up to date, and the remaining are nonetheless in want of an replace or redirection.


Her E-mail Checklist

I’m large on publication listing constructing! It was the bread and butter of my homeschool weblog, bringing in a median annual revenue of $126,775 for the final 5 years I owned it.

I grew that listing to over 200,000 and even stored it closely pruned, utilizing automation to take away unengaged subscribers.

My homeschool weblog was constructed round freebies, and we had a subscriber library with tons of of free downloads. This was a key think about constructing the listing.

Within the early days, it occurred by means of giveaways and sponsored subscriber freebies earlier than we began creating our personal merchandise.

My meals weblog’s publication listing is rising a lot slower as a result of my most important focus has been pumping out content material.

I’ve a couple of free opt-ins which have gained me just below 1,000 subscribers to date, and I’ve plans to create a free library like what I had on my homeschool weblog, because it was so profitable.

It’s simply that this area is sort of a bit completely different than homeschooling, so I’ve to get inventive.

Her Favourite Assets and Instruments

The primary search engine marketing course I took was Adventures in search engine marketing by Lena Gott. She teaches search engine marketing in a approach that those that have restricted chunks of time can simply handle the course. I discovered quite a bit about search engine marketing by means of this course however didn’t cease there!

I comply with Brandon Gaille, The Running a blog Millionaire, and hearken to all his podcasts. I take advantage of his device RankIQ and belief what he says.

I additionally hearken to Spencer and Jared with Area of interest Pursuits (love these guys!) and keep watch over what Mike says at SSEO. I additionally take pleasure in listening to Shane and Jocelyn at Flipped Life-style.

The primary instruments I take advantage of to run my enterprise are RankIQ, Ahrefs, and Trello.

Her Largest Problem

One of the crucial troublesome issues for me is after I should rein in my new enterprise concepts.

I’ve typically discovered myself unfold too skinny between a number of tasks, which is normally after I resolve to promote one thing.

Over time, I’ve had a workforce of as much as 8, however I nonetheless wrestle with delegating the large issues, like content material planning and key phrase analysis, which take up numerous my time.

I are usually of the mindset that no one can do it higher than me, so I simply do it myself. That has hindered me from rising quicker.

Her Biggest Accomplishment

Flipping companies has been an enormous accomplishment for me.

Watching your concept come to fruition and develop into profitable is a big accomplishment, and it’s extraordinarily rewarding once you promote one thing you thought up for mid-six-figures.

What She Needs She Knew When She Began

I want a lot I might have discovered search engine marketing to start with as a substitute of relying on Pinterest for site visitors.

I’ve zero doubt my homeschool weblog would have been a lot extra worthwhile had we accomplished issues proper from the start.

Her Foremost Mistake

The most important mistake I’ve made was promoting my first firm with proprietor financing. I’ll by no means promote a enterprise and take funds once more.

Her Recommendation for Different Entrepreneurs

The perfect recommendation I can provide is to start out out doing issues the precise approach. Be taught every part you may about search engine marketing and apply the perfect practices from the beginning.

Be affected person and be taught from professionals who’ve a confirmed monitor document of success, like Spencer Haws from Area of interest Pursuits and Brandon Gaille with The Running a blog Millionaire.

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