Essential Tips for ClickBank Distributors

Not too long ago we’ve acquired a number of consumer questions on points affecting our trade, such because the FTC’s latest case towards Ivy Capital and different “do business from home” enterprise alternatives. Particularly, a few of you needed to understand how these points would possibly have an effect on ClickBank distributors, and what we’re doing to deal with them.

First, please know that ClickBank appreciates the exhausting work and ability that our distributors put into growing high quality merchandise and efficient gross sales messaging that appeals to clients. We need to do the whole lot we will to assist your efforts and guarantee your merchandise convert in addition to potential, whereas additionally defending you from the potential for getting on the improper facet of the FTC.

We needed to share among the most essential pointers to remember when creating your Pitch Web page, upsells and different gross sales materials. To make sure that ClickBank Distributors keep in good standing with the FTC, we are going to apply these pointers when approving new merchandise and dealing with present distributors.

Essential Tips

• Most significantly, please don’t considerably alter your pitch web page after approval. We acknowledge that some adjustments are mandatory for testing, but when it is advisable to make vital adjustments to your web page (resembling earnings claims or photos, gross sales messaging or video content material), please notify our Product Approval staff so we will guarantee the brand new web page can be in compliance.
• For Web Advertising and marketing merchandise: Per the brand new FTC data, gross sales materials shouldn’t create the impression that clients can simply earn cash with out placing in a lot work, and may give particular concepts of how they’ll earn the cash (e.g., content material advertising, video advertising, social media, and so on). Gross sales pages must also not overstate how a lot can realistically be made, or indicate that earnings are assured.
• The FTC additionally strongly discourages false urgency/shortage messaging (for instance, “Solely 3 copies left!”) when there isn’t any precise shortage. Closing the doorways to new clients after a specified period of time and reopening later is okay.
• Any Pitch Web page references to ClickBank gross sales stats should be verifiable by ClickBank, and have to have been earned by the strategies being promoted. For instance, promoting an affiliate coaching product utilizing gross sales snapshots from a vendor-only account is just not allowed.
• For distributors utilizing video Pitch Pages, if a Purchase Now button seems through the course of the video, the value should seem as properly. We additionally request that distributors present transcripts of video gross sales letters when submitting a product for approval.
• For upsells, the preliminary product bought have to be priceless and usable by itself, with out requiring the acquisition of the upsell provides. Prospects should additionally be capable to instantly entry their unique buy upon completion of their order, earlier than being introduced with upsell provides. An entry hyperlink could also be positioned on the primary upsell provide web page, however the hyperlink have to be very clear and conspicuous (i.e., not hidden or in a small font). We extremely advocate that distributors use ClickBank’s official upsell flows to current upsell provides to clients.
• Please submit product approval requests no less than a number of days earlier than your launch, in order that ClickBank has time to totally assessment the provide and request adjustments if mandatory. That is particularly the case for merchandise with video gross sales letters, since making adjustments to those can take time. We might not be capable to accommodate last-minute requests.
• To stop buyer complaints, distributors mustn’t shut refund request tickets or swap tickets from Refund to Tech Help greater than as soon as, and the latter ought to solely be used when truly making an attempt to assist the shopper and save the sale.

We hope this listing helps make our pointers clear. In case you have questions on any of these things, please be at liberty to contact us and we’ll be completely satisfied to debate them with you.

We additionally need to reinforce that our mission is to make you profitable, whereas on the identical time making certain our trade is on a powerful basis that can final lengthy into the longer term. Thanks on your priceless work, and we sit up for persevering with our partnership with you!