New 12 months’s Decision Merchandise & 2024 Shopper Priorities
Each January, thousands and thousands of individuals seize the chance to refocus their priorities by setting a New 12 months’s decision. For a lot of, this additionally means heading to Amazon to seek for the right merchandise to assist their targets.
On this weblog, we evaluate January gross sales developments on Amazon to be taught which merchandise are hottest amongst resolution-focused buyers and what these developments imply for ecommerce methods all year long.
Study how one can entry Amazon market insights like those shared on this report. Request a demo of Jungle Scout Cobalt.
New 12 months’s Resolutions: A Window Into Shopper Priorities
The merchandise that folks purchase to assist their resolutions present distinctive perception into the deeper psychological and emotional priorities that may affect buy habits for the remainder of the yr.
For ecommerce manufacturers and retailers, this knowledge delivers useful insights with wide-reaching strategic impression:
- Resolutions-related purchasing is high-intent, with a powerful chance of buy. This creates a deep nicely of information crammed with insights in your opponents – together with whether or not new ones are rising in your market, which of them buyers select over yours, and particular ways the competitors is utilizing to drive gross sales.
- New 12 months’s decision purchases instantly reveal robust motivating elements prone to affect shopping for choices because the yr unfolds. Many merchandise that resonate with shoppers in January additionally see elevated demand in the course of the summer time and within the lead-up to the vacations. As soon as you already know what these merchandise are on your prospects, you possibly can construct model loyalty by providing related merchandise all year long.
- Understanding which merchandise are intently tied to buyers’ 2024 targets informs stock administration and product technique for the remainder of the yr. If a resolutions-related product sells nicely in January, it could be value selling throughout summer time occasions like Prime Day or introducing complementary or upgraded variations to keep up buyer curiosity and capitalize on established developments.
Amazon Gross sales Developments: New 12 months’s Decision Merchandise
In line with a latest survey by Forbes Well being, the preferred areas of focus for New 12 months’s resolutions in 2024 are health, funds, and psychological well being.
Prime New 12 months’s Resolutions for 2024
- Enhance health (48%)
- Enhance funds (38%)
- Enhance psychological well being (36%)
- Drop some weight (34%)
Amazon Gross sales Developments: Health Tools
Traditionally, train tools and exercise gear are among the many merchandise most affected by resolution-related shopping for developments. With health topping the checklist of this yr’s resolutions, what does Amazon market knowledge say about which health merchandise are on this yr?
Amazon search developments for the final 30 days present perception into what shoppers are on the lookout for:
Within the final 30 days on Amazon, there have been:
- 2.3M searches for treadmills
- 1M searches for dwelling gyms
- 1.3M searches for yoga mats
- 2.2M searches for trainers
- 1.3M searches for dumbbell units
And 60-day gross sales knowledge reveals which merchandise buyers are selecting:
Amazon Insights: Exercise Gear and Tools
Product
% YoY Gross sales Progress
Market Share Chief
Rowers
+72%
Merach
Treadmills
+58%
Sperax
Ellipticals
+54%
Sunny Well being & Health
Stationary bikes
+53%
Peloton
Weight coaching
+34%
Bowflex
Bikes
+29%
Schwinn
Yoga
+15%
Manduka
Word: Knowledge Represents the interval of November 13, 2023 – January 13, 2024, in comparison with the interval of September 13, 2023 – November 12, 2023
Discover Amazon developments knowledge on different methods shoppers are staying energetic this yr. Learn our 2024 Sports activities Developments Market Watch.
Amazon Gross sales Developments: Finances Planning Merchandise
Worth sensitivity was a significant client pattern in 2023, and it’s not subsiding in 2024.
85% of shoppers say their spending has been affected by inflation
Supply: Jungle Scout Shopper Developments Report
Monetary enchancment is a decision for a big chunk of shoppers this yr. Whereas budgeting apps are standard, Amazon knowledge reveals that a lot of buyers are on the lookout for bodily price range planners and financial savings binders – a few of that are experiencing gross sales traction fueled by social media buzz.
- Within the final 60 days, Amazon gross sales of price range planners and binders are up 53% in comparison with the earlier interval.
- Within the final 30 days, there have been practically 500k Amazon searches for price range planners, a 163% improve from the earlier 30 days
Amazon Gross sales Developments: Prime-Promoting Finances Planners, Final 60 Days
- Skydue 100 Envelopes Problem Binder
- Sooez Marble Cash Saving Binder
- Nokingo Finances Planner & Month-to-month Invoice Organizer
- Nicooth Finances Binder with Envelopes
- Gucabe 100 Envelope Problem Binder
Word: Knowledge Represents the interval of November 13, 2023 – January 13, 2024, in comparison with the interval of September 13, 2023 – November 12, 2023
Social Media Highlight: Finances Planning Goes Viral
As inflation has affected the price of on a regular basis requirements, an increasing number of individuals have taken to social media to speak budgeting.
- Movies utilizing #budgetplanner have over 428.9M views on TikTok
- There are over 323k Instagram posts with #budgetplanner
One pattern that has swept throughout social is the 100 Envelopes Problem, the place members put a delegated amount of cash in an envelope every day for 100 days. The problem took off as a option to gamify saving cash, and its viral consideration has produced unimaginable momentum for associated merchandise on Amazon.
- Gross sales of 100 Envelopes Problem binders are up 134% on Amazon within the final 60 days.
Amazon Search Developments: 100 Envelopes Problem
Search Time period
Search Quantity
30-Day Development
Saving problem
1,333,132
+130%
Cash saving problem
1,274,771
+194%
Envelopes problem
1,053,022
+94%
100 envelopes
1,052,899
+210%
100 envelopes challenges
1,034,696
+340%
100 envelopes cash saving problem
1,028,647
+195%
Entry knowledge on search developments for any Amazon class. Discover the Jungle Scout resolution that matches your wants.
Amazon Gross sales Developments: Psychological Well being Merchandise
Greater than a 3rd of resolution-setters are centered on psychological well being in 2024. Psychological well being priorities differ extensively from individual to individual; some shoppers could search self-care and luxury gadgets, whereas others could search for guided journals or merchandise to foster artistic expression.
A have a look at Amazon gross sales developments supplies a greater view of the way in which shoppers are purchasing to assist their psychological well being resolutions.
Amazon Gross sales Developments: Psychological Well being & Consolation Merchandise
Product Sort
60-Day Gross sales Development
Self-help/Wellness journals
+106%
Weighted blankets
+56%
Candles
+38%
Coloring books for adults
+33%
Portray, drawing & artwork provides
+26%
Study extra about essentially the most in-demand merchandise in Amazon’s Well being and Wellness class. Get our Well being, Health & Dietary supplements Knowledge Obtain.
Development to Watch: Dumbphones
As social media and expertise circulation into each a part of our lives, developments round unplugging are starting to floor. One that’s slowly gaining consideration is the resurgence of “dumbphones”: Telephones which can be restricted to fundamental options equivalent to calling and texting, with out the abundance of apps that result in hours of senseless – and sometimes mentally draining – display screen time.
- Within the final 30 days, Amazon searches for “non sensible telephone” are up 442%
- Within the final 30 days, Amazon searches for “non sensible cell telephones” are up 111%
- Movies utilizing #dumbphone have over 11.4M views on TikTok
- Movies utilizing #bringbackflipphones have over 59.9M views on TikTok
The cheaper price level of those telephones in comparison with smartphones results in a win-win for shoppers who need to lower your expenses and restrict display screen time in pursuit of higher psychological well being.
12 months-over-12 months Progress Developments in Amazon’s Dumbphone Market
Models Bought
Up 47% year-over-year
Income
Up 26% year-over-year
As this area of interest emerges on Amazon, Samsung is main the market, with different manufacturers trailing far behind in market share.
Market Share Leaders in Amazon’s “Dumbphone” Market
- Samsung – 53%
- Kyocera – 17%
- TCL – 3%
- Tracfone – 3%
- LG – 1%
Shoppers’ Resolutions Present Manufacturers with a Roadmap for the Months Forward
The beginning of a brand new yr is a singular alternative to get to know your buyer’s thoughts on a deeper stage; To transcend gross sales figures, and get at shared values, priorities, and feelings that create ironclad connections between your model and the buyer – and Amazon is likely one of the Most worthy channels for doing so.
Learn to leverage Amazon as a model builder in our upcoming webinar.
Past highlighting the goals shoppers are setting for themselves, New 12 months’s resolutions join to private aspirations and emotional influences exterior of day-to-day purchasing. With a considerate method, ecommerce manufacturers and retailers can use this perception to foster new ranges of brand name loyalty.
Entry industry-leading knowledge just like the insights on this report:
