The 7 Greatest Enterprise Plan Examples (2024)

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As an aspiring entrepreneur gearing as much as begin your individual enterprise, you possible know the significance of drafting a marketing strategy. Nonetheless, you may not be totally positive the place to start or what particular particulars to incorporate. That’s the place analyzing marketing strategy examples could be useful.

Pattern enterprise plans function real-world templates that will help you craft your individual plan with confidence. In addition they present perception into the important thing sections that make up a marketing strategy, in addition to reveal methods to construction and current your concepts successfully.

Instance marketing strategy

To grasp methods to write a marketing strategy, let’s research an instance structured utilizing a seven-part template. Right here’s a fast overview of these components:

  • Govt abstract: A fast overview of your enterprise and the contents of your marketing strategy.
  • Firm description: Extra information about your organization, its targets and mission, and why you began it within the first place.
  • Market evaluation: Analysis concerning the market and trade your enterprise will function in, together with a aggressive evaluation concerning the corporations you’ll be up in opposition to.
  • Services: An in depth description of what you’ll be promoting to your prospects.
  • Advertising and marketing plan: A strategic define of how you intend to market and promote your enterprise earlier than, throughout, and after your organization launches into the market.
  • Logistics and operations plan: A proof of the techniques, processes, and instruments which might be wanted to run your enterprise within the background.
  • Monetary plan: A map of your short-term (and even long-term) monetary targets and the prices to run the enterprise. Should you’re searching for funding, that is the place to debate your request and wishes.

7 marketing strategy examples (part by part)

On this part, you’ll discover hypothetical and real-world examples of every side of a marketing strategy to indicate you the way the entire thing comes collectively. 

Govt abstract

Your govt abstract provides a high-level overview of the remainder of your marketing strategy. You’ll need to embody a short description of your organization, market analysis, competitor evaluation, and monetary info. 

On this free marketing strategy template, the chief abstract is three paragraphs and occupies practically half the web page:

business plan executive summary

Firm description

You would possibly go extra in-depth along with your firm description and embody the next sections:

  • Nature of the enterprise. Point out the overall class of enterprise you fall below. Are you a producer, wholesaler, or retailer of your merchandise?
  • Background info. Discuss your previous experiences and expertise, and the way you’ve mixed them to fill out there. 
  • Enterprise construction. This part outlines the way you registered your organization—as an organization, sole proprietorship, LLC, or different enterprise kind.
  • Trade. Which enterprise sector do you use in? The reply is perhaps expertise, merchandising, or one other trade.
  • Staff. Whether or not you’re the only full-time worker of your enterprise or you may have contractors to assist your every day workflow, that is your probability to place them below the highlight.

You can even repurpose your organization description elsewhere, like in your About web page, Instagram web page, or different properties that ask for a boilerplate description of your enterprise. Hair extensions model Luxy Hair has a blurb on it’s About web page that would simply be repurposed as an organization description for its marketing strategy. 

company description business plan

Market evaluation

Market evaluation includes analysis on product provide and demand, your goal market, the aggressive panorama, and trade traits. You would possibly do a SWOT evaluation to study the place you stand and determine market gaps that you can exploit to determine your footing. Right here’s an instance of a SWOT evaluation for a hypothetical ecommerce enterprise: 

marketing swot example

You’ll additionally need to run a aggressive evaluation as a part of the market evaluation part of your marketing strategy. This may present you who you’re up in opposition to and provide you with concepts on methods to acquire an edge over the competitors. 


This a part of your marketing strategy describes your services or products, how it is going to be priced, and the methods it’ll compete in opposition to related choices out there. Don’t go into an excessive amount of element right here—just a few traces are sufficient to introduce your merchandise to the reader.

Advertising and marketing plan

Potential buyers will need to know the way you’ll get the phrase out about your enterprise. So it’s important to construct a advertising plan that highlights the promotion and buyer acquisition methods you’re planning to undertake. 

Most advertising plans deal with the 4 Ps: product, worth, place, and promotion. Nonetheless, it’s simpler while you break it down by the totally different advertising channels. Point out how you propose to advertise your enterprise utilizing blogs, e mail, social media, and word-of-mouth advertising. 

Right here’s an instance of a hypothetical advertising plan for an actual property web site:

marketing section template for business plan

Logistics and operations

This part of your marketing strategy gives details about your manufacturing, amenities, tools, transport and achievement, and stock.

Monetary plan

The monetary plan (a.okay.a. monetary assertion) provides a breakdown of your gross sales, income, bills, revenue, and different monetary metrics. You’ll need to embody all of the numbers and concrete information to undertaking your present and projected monetary state.

On this marketing strategy instance, the monetary assertion for ecommerce model Nature’s Sweet consists of forecasted income, bills, and internet revenue in graphs.

financial plan example


It then goes deeper into the financials, citing:

  • Funding wants
  • Challenge cash-flow assertion
  • Challenge profit-and-loss assertion
  • Projected steadiness sheet

You should utilize Shopify’s monetary plan template to create your individual revenue assertion, cash-flow assertion, and steadiness sheet. 

Kinds of enterprise plans (and what to put in writing for every)

A one-page marketing strategy is a pared down model of an ordinary marketing strategy that’s straightforward for potential buyers and companions to know. You’ll need to embody all of those sections, however ensure they’re abbreviated and summarized:

  • Govt abstract
  • Services
  • Market evaluation
  • Advertising and marketing plan
  • Logistics and operations plan
  • Financials 


A startup marketing strategy is supposed to safe outdoors funding for a brand new enterprise. Sometimes, there’s a giant deal with the financials, in addition to different sections that assist decide the viability of your enterprise thought—market evaluation, for instance. Shopify has an amazing marketing strategy template for startups that embody all of the beneath factors:

  • Govt abstract
  • Firm description
  • Market analysis: in depth
  • Services
  • Advertising and marketing plan
  • Operations
  • Financials: in depth


Your inner marketing strategy acts because the enforcer of your organization’s imaginative and prescient. It reminds your staff of the long-term goal and retains them strategically aligned towards the identical objective. Be sure you embody:

  • Govt abstract
  • Firm description
  • Market analysis
  • Services
  • Advertising and marketing plan
  • Financials
  • Logistics and operations plan


A feasibility marketing strategy is basically a feasibility research that helps you consider whether or not your product or thought is worthy of a full marketing strategy. Embody the next sections:

  • Firm description
  • Services
  • Market evaluation
  • Logistics and operations plan
  • Financials


A strategic (or progress) marketing strategy lays out your long-term imaginative and prescient and targets. This implies your predictions stretch additional into the long run, and also you purpose for better progress and income. Whereas crafting this doc, you employ all of the components of a regular marketing strategy however add extra to every one:

  • Govt abstract
  • Firm description
  • Services: for launch and enlargement
  • Market evaluation: detailed evaluation
  • Advertising and marketing plan: detailed technique
  • Logistics and operations plan: detailed plan
  • Financials: detailed projections

Free marketing strategy templates

Now that you simply’re accustomed to what’s included and methods to format a marketing strategy, let’s go over just a few templates you may fill out or draw inspiration from.

Bplans’ free marketing strategy template

Bplans’ free marketing strategy template focuses loads on the monetary aspect of operating a enterprise. It has many pages simply in your monetary plan and statements. When you fill it out, you’ll see precisely the place your enterprise stands financially and what it’s essential to do to maintain it on monitor or make it higher.

PandaDoc’s free marketing strategy template

PandaDoc’s free marketing strategy template is detailed and guides you thru each part, so that you don’t need to determine all the pieces out by yourself. Filling it out, you’ll grasp the ins and outs of your enterprise and the way every half matches collectively. It’s additionally useful as a result of it connects to PandaDoc’s e-signature for simple signing, very best for companies with companions or a board.

Miro’s Enterprise Mannequin Canvas Template

Miro's business model canvas template

Miro’s Enterprise Mannequin Canvas Template helps you map out the necessities of your enterprise, like partnerships, core actions, and what makes you totally different. It’s a collaborative software for you and your staff to find out how all the pieces in your enterprise is linked.

Higher enterprise planning equals higher enterprise outcomes

Constructing a marketing strategy is essential to establishing a transparent path and technique in your enterprise. With a strong plan in hand, you’ll know what steps to take for reaching every of your enterprise targets. Kickstart your enterprise planning and set your self up for achievement with an outlined roadmap—using the pattern enterprise plans above to tell your method.

Marketing strategy FAQ

What are the three details of a marketing strategy?

  • Idea. Clarify what your enterprise does and the principle thought behind it. That is the place you inform individuals what you intend to realize with your enterprise.
  • Contents. Clarify what you’re promoting or providing. Level out who you’re promoting to and who else is promoting one thing related. This half issues your services or products, who will purchase them, and who you’re up in opposition to.
  • Money stream. Clarify how cash will transfer out and in of your enterprise. Focus on the cash it’s essential to begin and preserve the enterprise going, the prices of operating your enterprise, and the way a lot cash you anticipate to make.

How do I write a easy marketing strategy?

To create a easy marketing strategy, begin with an govt abstract that particulars your enterprise imaginative and prescient and aims. Observe this with a concise description of your organization’s construction, your market evaluation, and details about your services or products. Conclude your plan with monetary projections that define your anticipated income, bills, and profitability.

What’s the finest format to put in writing a marketing strategy?

The optimum format for a marketing strategy arranges your plan in a transparent and structured means, serving to potential buyers get a fast grasp of what your enterprise is about and what you purpose to realize. All the time begin with a abstract of your plan and end with the monetary particulars or any additional info on the finish.

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